Website design, or web design, is building and designing a website to ensure its functioning and traffic. It involves several steps including back-end formatting, layout, search engine optimization, landing page, etc.
These factors combined, help build an excellent website and webpage that can attract visitors. Although the genuine success of a website is measured by its conversion rate. A conversion rate is the indicator of the ratio that shows the number of people who interacted with the website in some manner. The website owner can set this interaction to check a specific function. For instance, if a website owner wants to measure the number of people who surfed the website and bought something, it would have a conversion rate. The number of people who bought something out of the ones that came to visit the website. Conversion rate is a part of another larger concept, which is the website traffic. If a website has more traffic, chances are that its conversion rate would also be quite high. Good website traffic is in return dependent on a good website design. Both these interrelating factors play a major role in determining a website’s success. Let us see how web design can help influence the traffic on your website.
How Web Design Can Influence Traffic to Your Website?
As mentioned earlier, web design involves setting up the layout of the page, formatting text, images, tabs, etc.
It also involves other things that are related to content creation but are an integral part of web design. These include search engine optimization, landing pages, graphic content, etc.
Primarily, what matters the most is navigation. How a website feels while surfing is a major factor that helps a visitor decide if he wants to proceed with it or not. Think about it, a website with too many options and confusing information is not good. A good web design helps in ensuring good navigation. It can further help in gaining more traffic.
Another in the list is having quick responsive pages. When websites have a smoother run, with pages that open in an instant, people prefer them. No one enjoys sitting for minutes waiting for a page to load. They would rather prefer to go over to a different website. It is also one thing that helps in making a long-lasting impression on the visitors. Ensure a good web hosting service and not crowd too much information on one page.
Nothing can beat a good landing page. It is the first thing that a visitor on your website would see. If your landing page is attractive and decent, it would make them feel comfortable. For this, you first need to understand your target audience. If you are looking to target young people, maybe more graphic and contemporary fonts would do. Similarly, for kids, the font should be big and information could be in animated form with colors. Understanding this can help in doing half of the work in ensuring good traffic.
Last, include a call to action (CTA) in your web pages or blogs. This step is for content creation. When you make the actual content for a website, that people would go through, including some actionable messages. These messages would prompt them to take action and interact with the website further, resulting in more traffic.